SCENE – 1: Prelude
It’s 1am on a starry night.
You are tossing and turning in the bed.
Insomnia kicks in the high gear, leaving you wide awake.
Something strikes you in the head like a lightning bolt.
PING PING!!! IDEA INCOMING!!
SCENE – 2: The Revelation
You spring out of bed like it’s the crack of dawn and hop on to your computer or grab your journal.
Your brain ignited with the idea… 14 billion neurons all in action… Firing at a speed of 7.5 miles per minute.
You try to write everything down so it doesn’t escape you.
HELL YES!! You’re excited, you’re gonna change so many lives and obviously make boatloads of money.
You can’t wait to wake up in the morning and get started!
SCENE – 3: The Reality Check
It’s a bright new morning and you’re ready to rise and shine. You grab your coffee and crack open your last night’s handy work. You stare at the idea and the idea stares back at you. You keep staring and it keeps staring back.
Until you realize something…
One idea and there are 823 moving parts that need to be taken into account in order to take this idea to the next phase.
And the next phase? Is execution.
Lead Magnet, Opt-in Page, PDF, Email Sequence, Sales Page, Facebook Ads, Tracking Conversions, Social Media Strategy, Launch Strategy and what not!
WHAT?! But… But… you just wanted to put one idea out there and help others!
When did it become an eleven-headed hydra?
Ahhh! We hear you loud and clear. Heck we’ve been there (Shhhh… don’t tell anyone).
But you see, when we launched Firecracking Funnel Scripts, we had an unfair advantage *WINK WINK*.
Being a Copywriter and Web Designer duo, there’s little that can get in our way.
But don’t let us deceive you (we’ll do that later).
Despite being the best at what we do and having all these concepts hard-wired in our brains, we sat down, put our heads together (lost a few hairs, some bruises, no big deal!) and crafted a rock-solid strategy for Firecracking Funnel Scripts launch that brought in $5,000 in 30-days flat!
So that goes without saying: Without a solid strategy, there is no launch. It’s only chaos.
A glimpse at our launch plan
But you know what’s more important? Knowing what’s involved so you can make a solid strategy. If you don’t know what to begin with, you’re dead in the water.
So, on the blog today, we decided to join forces (again) and share with you 11 steps that you need to launch your irresistible offer without going berserk.
Let’s dive right into, shall we? *Water Bubbles*
1. IDEAL CLIENT CLARITY
What’s an offer without an audience? Just white noise.
And to create something that makes waves in your niche, you first need to know your people.
You’ve got to find all these answers before you go on creating an offer and putting it out there.
And let me tell you one thing. Once you have answers to all these questions, you are gonna nail their language and use it time and again in your marketing materials a.k.a. copy to genuinely connect with them and convert them into clients.
But how can I find answers to all these questions? You ask.
Instead of writing fake accounts and stories, here’s how you can deep dive into your ideal client’s life:
2. IDEA VALIDATION
So when you listen closely to your ideal clients, you’d get a clear picture of what their pressing problems are and what kind of solution to offer them. But beware! Before you go on creating a product or service and spending your time, energy and money on promoting it, you need to validate your idea.
And what’s a better way to do so than asking your people directly.
3. YOUR IRRESISTIBLE OFFER
Being a copywriter and web designer team, we really want to say that copy + design can make or break your sales (and while it’s true for the most part, especially the copy part *Maria Speaking ;-)*), but there’s more to it.
Your offer has the power to make or break your sales. BAAM!
And no, we’re not talking about your product or service idea here.
And how can you do that?
Well, here’s how!
Sooooo, all these elements together make your offer irresistible. Like really really compelling. Like “drop everything and lemme pull out my credit card” kinda compelling.
4. LEAD MAGNET (FREEBIE)
Freebies are tricky.
Especially when everybody and their mother is trying to teach you 11 steps to their magical solution (don’t look at us like that!). Point being, with the rising tide of digital empire builders, people have become quite picky about whom to trust with their email address.
So you gotta make it super valuable, highly actionable and easily accessible.
And here’s how to do that.
How to cook & deliver your freebie? That’s the next logical question right? You’ve got a good idea of what to offer but how do you do it?
Well, that’s where the left brain kicks in and let me tell you, I can feel it oozing with ideas! (Okay… maybe not oozing…Ewww)
There are a bunch of ways you can offer a freebie:
5. OPT-IN PAGE AND ALL THAT SHIZ
Hear us out. When someone says, start building your list, after all, all what you need is a juicy lead magnet and a way to capture leads. What they really mean is:
A high-converting opt-in page
An optimized Thank you page
And a bombastic Welcome + Thank you email to Meet, Greet and Share the Lead Magnet.
No biggie, right?
Only if you had a magic pill to make it all happen in a jiffy.
Since we’re fresh outta magic pills, let’s see how we can make it happen, one bullet point at a time:
Yayyyy! We’re done, Right? (The tech surely thinks so)
When you’re planning to design these pages, there’s a lot of quicksand that you wanna avoid:
6. MINI-VALUE BOMBS
Don’t you just love them? We sure do! In fact, we’re gonna totally strip this blog for parts (Oops. Did I just say that out loud!? Forget I said that… okay?), and post it in different Facebook Groups where our ideal clients hang out.
These small content pieces of pure value:
Pro Tip: When posting on Facebook, be careful about spacing. Sometimes, long posts are hard to read due to spacing going nuts after you post it. You can always use a spacer such as “————” between different sections of your post so it’s easy to scan and read.
Also, if you wanna spice up your text with some cool icons, you can copy them from fsymbols.com.
No one likes being on social media all day long, especially when you’ve a business to run.
But here’s the thing. You need to be on social media, especially when you’ve a business to run.
Haa! Ironic, right?
But that’s where your marketing and social media strategy comes in.
Once you have a clear plan about what to post, where to post and when to post, you don’t get a chance to scroll throw your newsfeed, click on every other BuzzFeed article or spend hours checking notifications.
We’re old school and prefer to use MS Excel but you can totally use Trello.com to organize your content and setup a schedule.
And if you’re looking to amp up your marketing with Facebook Ads, read on…
FACEBOOK ADS + PIXELS
Cha-Ching! *That’s your money going into Facebook’s Bank Account*
But cheer up! Cuz that’s comin’ back ten-fold.
There are a hundred and twenty ways to write your Facebook Ads copy, because it really comes down to what your audience responds to.
Though, here are some points to keep in mind:
That was the easy part, believe us. Because tech? It can sometimes literally pull one over you so many times you can’t tell your head from your ass (Again… personal experience!).
How do we make it OH-ALL-SO-EASY?
This one handy wordpress plugin really helps us, saves time, energy and hair.
Grab it now, totally free (Paid version is also worth it, starting from $45/year)
Helps you painlessly setup your pixel, add events to track sales/conversions and no coding skills required!
8. SALES PAGE (COPY + DESIGN)
Sales page has the power to make or break your sales. Period.
“Umm but you said the same thing about offer”, you say.
Yup! We did. But if you can’t convey your offer in a way that makes people jump outta their bed at midnight and buy, then you’ve already lost the game.
Your sales page should create a point of genuine connection with your ideal client, establish your authority and inspire action.
Few things that you need to keep in mind when writing a sales page:
Now, that we’ve got a pretty darn good idea of how to structure your sales page, it’s time to dive into the tech and design part.
Here are some technical options you have for setting a sales page up:
Now let’s talk about the Design aspect of sales pages, what are some must haves which will lead to a high-converting sales page:
9. EMAIL SEQUENCE
Like sales pages, email sequences are like your sales reps that do the selling for you. You just need to create your funnel strategy and write all the emails once, and they will keep converting subscribers into raving fans and fans into buyers.
The number of emails and what to include in each varies from launch to launch + it also depends on your niche, product price and the temperature of your list (how warm or cold it is). However, overall, these are the things to keep in mind when writing your sales email sequence.
And last but not the least, when you’re setting up emails, be sure to test them and ensure that they’re showing up fine on desktop and mobile view + make sure the links are working.
10. PRODUCT DELIVERY TESTING
Bravo! You’re all done!
But rejoice later!
Time for you to buy what you’re gonna sell. (And we aren’t even kidding about this!)
Go ahead, pay for it (even if it’s $1) and step into your prospects shoes (quite literally) and see it all.
Take our word for it, don’t skip this step!
You should memorize every step on your fingertips (if you run outta fingers, use toes)! There may be some technically challenged people who are very interested in buying but run into a snafu and need help.
FINALLY!! THE MOMENT YOUR IDEAL CLIENTS AROUND THE WORLD HAVE BEEN WAITING FOR!
It’s time you launch your baby in the world. But wait!
You can’t just put everything live and not yell at the top of your lungs, because obviously, now you want the masses to know about it.
And you can do that by:
Gearing up towards a launch, and actually getting smacked in the middle of it are two very different things.
When you are ready to reveal your offer, it’s important to note the following: