How to write damn good copy?
How to turn bleh into brilliant?
How to sound super-hot and fun even if you’re not?
How to brush your teeth without using a toothpaste?
How to not do anything by following all the how to’s in the world?
We’ve all been there.
Signing up for one more “how to” free shit
Reading one more “how to” blog post
Watching one more “how to” video
So we can learn how to do one damn thing we SO wanna do that we can’t even sleep through the night without thinking about it a hundred times.
I get it.
I’ve been there.
The struggle is real.
The perfection vortex is real.
But you know what’s more real than any of this?
Punching the next “How to” right in the face and do whatever the heck you want to do, however you want to do it. Because that’s how you succeed. And that’s how you get to create your own “how to’s.”
But it isn’t that easy, is it?
Being a born introvert in a rather complicated family, I buried myself deep in art & literature right from the beginning. And because of the less-than-ideal circumstances, I started taking pleasure in writing. Words. Imagination. Fantasy. Even pursuing it to the college and university level where I got my hands dirty with theatrical script writing.
So writing has never been a ‘task’ for me. It’s always been as easy as breathing. Simple. And pleasurable.
But around a year ago, when I decided to ditch the freelance sites and agents (who used to pimp me bucket loads of work for peanuts), doubts crept in. I doubted my skills. My age-old knack for writing. My very own self. I knew I had something big ahead of me. I chance to pursue my dreams, to have my own brand, my own name out in the world…but…
I was never enough. I felt incompetent, insufficient, and imperfect. A whole line of what if’s, but’s, and should’s came marching towards me, proud and uptight. So instead of putting my copywriting skills & education in action, I gave in to all the “How to’s” in the world.
Oh God! I’m not hot and sizzling and tantalizing, how do I sound like one?
Gosh! I’m no fun. No bars. No parties. Nothing exciting to talk about in my writing. How do I hook people in?
Crap! Everybody out there is so funny. How can I make people laugh? I’m so boring. I could be a lullaby and put all the hustling and restless entrepreneurs to sleep at night.
I was too scared…scared to make a fool outta myself, scared to do something wrong (as if one wrong move was gonna break the entire World Wide Web), scared to get ignored and fail.
Until I wasn’t.
Because I realized my dreams were too BIG to sit on my ass all my life and do nothing. My WHY was more important than all those crappy should’s and shouldn’t, and MY experience alone had the power to move mountains.
So I wiggled my cute little butt on all my doubts, fears & self-imposed nonsense and moved on. To a great happy life. Full of big bold plans & solid action. Because 10 minutes of action is more effective than reading 10 books about how to take action.
Point being, you don’t need to sound all fun and sexy and crazypants in your business (or copy for that matter) if you aren’t. Maybe you’re a little reserved by nature. Maybe you aren’t funny. Maybe you aren’t sexy but you’re cute & kind. And that’s totally okay. Even perfect.
What you DO need is a whole dose of action. Like a double dose. Or maybe triple. Bring your dry, bland, cute or kind self to the party and give it your full.
Because you deserve the best. So do all the people who resonate with you, need you and can’t wait to work with you.
It’s easy to get trapped in all the information hunger and perfection spirals. Because that’s where the comfort lies.
And beyond that comfort…lies your success.
OVER TO YOU
1: Tell me in the comments below if you’ve ever fallen prey to the “How to” vortex? How were you able to dig yourself out of that dump?
2: What kinda action you’re going to take this week to take the “how to” bull by its horns?